Colgate-Palmolive launches hand soap tablets and refillable aluminum bottle for Softsoap range
Colgate-Palmolive’s hand soap brand Softsoap is reducing plastic waste with the launch of Foaming Hand Soap Tablets and a refillable, recyclable aluminum bottle.
The kit uses 71 percent less plastic than a traditional foaming plastic soap bottle, according to the company.
Consumers can fill the recyclable aluminum bottle with water, drop in a tablet and wait for it to fizz up and turn into foaming hand soap. The move is touted as “the first refill option in tablet form to be offered by a major brand in the US.”
By using the Softsoap Foaming Tablets Refill Kits, consumers ultimately use 92 percent less plastic than traditional hand soap refills, the company notes.
Packaging Insights
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