Colgate-Palmolive launches hand soap tablets and refillable aluminum bottle for Softsoap range

By: Gyarmati Orsolya Date: 2021. 07. 26. 08:50

Colgate-Palmolive’s hand soap brand Softsoap is reducing plastic waste with the launch of Foaming Hand Soap Tablets and a refillable, recyclable aluminum bottle.

The kit uses 71 percent less plastic than a traditional foaming plastic soap bottle, according to the company.

Consumers can fill the recyclable aluminum bottle with water, drop in a tablet and wait for it to fizz up and turn into foaming hand soap. The move is touted as “the first refill option in tablet form to be offered by a major brand in the US.”

By using the Softsoap Foaming Tablets Refill Kits, consumers ultimately use 92 percent less plastic than traditional hand soap refills, the company notes.

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