Professional awards at SPAR Hungary: sustainability, commercial and communication awards

“For us, professional awards are confirmation that we are on the right track: what we do is important from the customers’ perspective. Whether it is the quality of our stores, our sustainability campaigns or our technological developments, we always keep in mind that the shopping experience should be simpler, more conscious and more sustainable at the same time. These awards are particularly valuable because they send the message that what we do for consumers is also considered exemplary by the industry”

– said Márk Maczelka, Head of Communications at SPAR Hungary.

Retailer of the Year – three awards from the industry’s top

In the Retailer of the Year 2025 competition announced by Trade magazin, SPAR also received three awards deserved. The professional jury chose INTERSPAR in Székesfehérvár as the Hypermarket Store of the Year, highlighting the store’s outstanding customer experience and wide range of products. In the same competition, the INTERSPAR network won the title Hypermarket Store Chain of the Year, which is a recognition of high quality and consistent service standards. SPAR supermarkets received the Supermarket Chain of the Year award, which proves that they are able to operate stably, reliably and in line with consumer needs during everyday shopping.

Green Pledge – recognition for environmentally conscious consumer education

With the “Plastic Free July” campaign implemented within the framework of the Green Pledge program, SPAR proved that sustainability and consumer education can go hand in hand. The multi-channel program encouraged customers to choose reusable fruit and vegetable bags, bakery bags and water bottles, while drawing attention to conscious shopping with prize draws and inspiring social content.

Symbol of Sustainability – technological innovation to reduce plastic use

SPAR also won the Symbol of Sustainability 2025 award this year in the “Technological solution, process” category. The jury evaluated innovations that support the circular economy and have a proven contribution to reducing plastic use. With its new packaging solutions and responsible waste management practices, SPAR not only offers environmentally friendly alternatives, but also brings tangible change to consumers’ everyday lives.

OMÉK Food Industry Innovation Award – recognition for sustainable packaging

SPAR Hungary also won the 2nd place of the Food Industry Innovation Award of the Ministry of Agriculture and the Agrármarketing Centrum Nonprofit Kft. on the occasion of the 82nd National Agricultural and Food Industry Exhibition and Fair (OMÉK), which it earned with the flow-pack packaging technology introduced at the Regnum Meat Plant in Bicske. The new solution has brought a breakthrough in the packaging of S-BUDGET 500 gram minced pork: it uses 70% less plastic than traditional plastic tray packaging, while guaranteeing the freshness and quality of the meat. Through the innovation, the company saved nearly 20 tons of plastic in 2024 and sets an example of how sustainability, technological development and high-quality customer service can be combined.

Customer Excellence Award and Trade Excellence Award for Hungarian Products

SPAR Hungary has won the Customer Excellence Award, awarded based on consumer votes, for the third time this year, which shows that according to customers, the supermarket chain is the easiest place to access the wide range of Hungarian Product branded goods. Based on the evaluation of the professional jury, the company also won the bronze medal of the Hungarian Products Commercial Standard Award, which recognizes outstanding performance in the distribution, communication and support of Hungarian products. This double success is a clear confirmation that SPAR’s consistent and conscious work in the interest of Hungarian products is exemplary not only for the industry, but also among customers.