Amsterdam Trade Show 23-24 May 2023

For more than thirty five years, PLMA’s “World of Private Label” International Trade Show has brought retailers, wholesalers and other private label professionals together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow. The expanding popularity of private label in recent years has led to unprecedented market share worldwide, while private label retained its strong position throughout most markets also during the pandemic. Private label now accounts for more than 40% of all products sold in seven European countries and for more than 30% in another nine countries in Europe.

The Private Label Story

Walking the aisles of the “World of Private Label” International Trade Show, examining the displays of exhibitors, will be buyers from all categories: supermarkets, hypermarkets, discounters, drugstores, department stores, and importers and exporters. They come looking for products ranging from low-cost alternatives to innovative premium lines, from food and household products to health and beauty. Concentrated into two full days, the “World of Private Label” International Trade Show is the most efficient and productive way to source for a company’s private label needs.

2,500+ exhibitors, New Product Expo, Seminars, Retailer Awards and More

PLMA’s 2023 “World of Private Label” International Trade Show – the world’s largest private label event – will feature more than 2,500 exhibiting manufacturers from 70 countries, including 1,000+ exhibitors of sustainable products and 60 national and regional pavilions. This global event takes place 23-24 May at the RAI Amsterdam Exhibition Centre.

More than 500 products will be on display in the New Product Expo, along with 60+ private label ranges from retailers across the world in the PLMA Idea Supermarket®.

Another highlight is PLMA’s International Salute to Excellence Awards, which honor retailers for excellence in private label food, and non-food products and packaging. More than 100 winners will be announced at the show.

“This high-impact global event will feature a dynamic two days of buying, sourcing, learning and networking,” said PLMA President Peggy Davies. “The innovation unveiled at the event will strengthen the already booming private label industry.”
Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages, as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, housewares and DIY. The show floor is divided into separate food and non-food halls to help visitors make the most of their time.
The show is truly an international event, drawing more than 15,000 visitors from over 120 countries.

“There’s remarkable global interest in this show. Along with Europe, we see growing interest from Asia, as well as the Americas,” said Jan van Lier, PLMA’s International Show Director.

The event also will present free educational seminars, including a presentation from NielsenIQ on the latest private label sales data and trends.