A sweet end of year

_{Henrietta Csicselyné Biró
key account manager
Thymos Hungária}

Márta Galácz, managing director of Kotányi Hungária told our magazine that cinnamon and clove sales increase at the end of the year, and about 30-50 percent of star anise sales is realised in December. In the winter holiday those retail channels become important in the category where the big shop is done.

For biscuits and cakes it has also become important to fit into the healthy eating trend. There are also more and more consumers who are allergic to certain ingredients. This is the reason why – informed Ms Csicselyné Biró – demand is on the rise for natural, ‘free-from’ products. Thymos Hungária also offers a growing number of clean, natural sweet spices. Sweet spices are promotion-sensitive products, too: shoppers like large-sized, limited edition products or multipacks.

_{Márta Galácz
managing director
Kotányi Hungária}

Kotányi is preparing for the end-of-year season with 6 new SKUs. Ms Galácz called our attention to 100-percent plant-based gelifier Agartine. The products Zitronett and Orangina – these can be used instead of lemon and orange peel – are made from natural ingredients and are already successful in the international horeca market.Lemon and orange sugar, and star anise will also appear on store shelves under the KOTÁNYI brand name.

Thymos Hungária’s innovation work is in line with the latest market trends, and it also matters where they can buy the high-quality ingredients for the new products. At the end of 2017 the company will completely renew the image of products. What they want to achieve with the new packaging designs is a dynamic, exciting, ‘I want to try it’ feeling in shoppers. They will also put new products on the market, satisfying existing consumer demand. Thymos Premium products are made from top-quality ingredients only; the company’s first-price product line is called Marco Polo.