SPAR won Superbrands Award
SPAR Magyarország won one of the most important international brand evaluation award, the Superbrands title for the ninth time. In addition to the expert jury, the organizers were also interested in the opinion of consumers during the selection process.
“The winning of the Superbrands Award is an important feedback to us, as it proves that SPAR Magyarország has a consistent brand-building strategy focusing on the interests and experiences of the consumers. In recent years, we have implemented a number of investments that allow customers to visit modern stores every day. This year, we invest more than 23 billion HUF for the development of our network. The awards won and our international certifications prove that the most important value of SPAR as a brand is innovation and quality, and this is in line with the expectations of our customers. We also display this philosophy in our yearly communication” -Maczelka Márk, SPAR’s Communications Manager emphasized.
Related news
The heroes of ÖKO KALAND return – SPAR’s sustainability mini-series continues
SPAR continues the highly successful “SPAR ECO ADVENTURE” animation series…
Read more >Geared up for grilling season: SPAR strengthens its fresh meat and convenience product offering
The barbecue season begins with the good weather, and SPAR…
Read more >SPAR takes another step towards digitalization
SPAR continues its digital innovations in Hungary. The use of…
Read more >Related news
An era ends, a new one begins – marketing leadership change at Eisberg
After two years, Judit Gál, the company’s marketing and communications…
Read more >The price fall in PENNY continues
PENNY Hungary continues to slash prices on basic household and…
Read more >Heineken quenches its thirst for data management with artificial intelligence
Heineken Simplifies Data Analytics for Employees with SAP AI Solution.…
Read more >