SPAR won Superbrands Award

By: Trademagazin editor Date: 2017. 10. 10. 11:17

SPAR Magyarország won one of the most important international brand evaluation award, the Superbrands title for the ninth time. In addition to the expert jury, the organizers were also interested in the opinion of consumers during the selection process.

“The winning of the Superbrands Award is an important feedback to us, as it proves that SPAR Magyarország has a consistent brand-building strategy focusing on the interests and experiences of the consumers. In recent years, we have implemented a number of investments that allow customers to visit modern stores every day. This year, we invest more than 23 billion HUF for the development of our network. The awards won and our international certifications prove that the most important value of SPAR as a brand is innovation and quality, and this is in line with the expectations of our customers. We also display this philosophy in our yearly communication” -Maczelka Márk, SPAR’s Communications Manager emphasized.

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