SPAR International And Circana Announce Strategic Partnership

By: Trademagazin editor Date: 2024. 11. 22. 09:13

SPAR International, the food retail chain, has announced a key partnership with Circana, a leading advisor on the complexity of consumer behaviour.

SPAR country organisations will have access to Circana’s extensive expertise and cross-industry insights through its collaborative technology solution Liquid Data, which integrates one of the largest sources of consumer data globally.

The collaboration will enhance SPAR country organisations’ access to a unified view of insights on customer loyalty, utilising AI to highlight trends reflected through data, and support their customer-centric initiatives.

In a continually changing retail landscape, the SPAR brand objective of putting customers first and meeting changing shopper demands will be supported through this new partnership.

Circana’s industry experts can provide invaluable guidance on utilising Circana’s flexible platform to enhance business performance and support customer-centric strategies.

This partnership can help identify ways in which SPAR country organisations identify audiences, activate marketing initiatives, and then measure the effectiveness of campaigns.

SPAR International