Mondelēz leans on startups to help fuel ambitious growth plans

By: Trademagazin editor Date: 2023. 09. 04. 09:30

The Oreo manufacturer said SnackFutures, its venture capital arm, plans to at least double the number of companies in its portfolio by 2030.

Mondelēz International is planning to accelerate investments by its venture capital arm as the snacking giant looks for start-ups to contribute a bigger portion of its future growth.

Despite being around for nearly five years, the Mondelēz entity known as SnackFutures has made only seven investments largely focused on three areas — food companies it views as disruptive, snack players prioritizing wellbeing and developers of new and novel technology used to make products.

Richie Gray, a Mondelēz vice president who was appointed to head SnackFutures in April, said with disruption intensifying in the food space and the company looking for ways to “accelerate” its growth in the future, it has become “more serious about scouting, identifying and investing in these companies than we have been.”

Food Dive

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