You can enjoy STARBUCKS coffee in your home

From September a new iconic brand will be part of Nestlé Hungária’s coffee portfolio

1 September 2019 will be a historic day in the life of Nestlé Hungária Kft., because in addition to the popular NESCAFÉ, DOLCE GUSTO and ­NESPRESSO coffees, they will also start distributing STARBUCKS products in offline and online retail.

Nestlé signed a licence agreement with ­STARBUCKS in 2018, thanks to which consumers will also be able to enjoy STARBUCKS products in their homes or at work. The two parties have created a product portfolio that caters for the needs of consumers representing various coffee drinking habits. It consists of four different coffees – whole bean, ground and roasted, and Nespresso-compatible and NESCAFÉ Dolce Gusto-compatible capsules – and the products have already been available in several grocery stores and online shops since February 2019.

All of the products are made from fair trade, 100-percent arabica coffee that consumers know so well from STARBUCKS coffeehouses. There are three different roast types in the STARBUCKS at Home range, light, medium and dark, which offer different flavour experiences.

From September Hungarian consumers can buy three different coffee types in shops: ­NESPRESSO- and NESCAFÉ Dolce Gusto-compatible coffee capsules, and roasted whole bean coffees. STARBUCKS by Nespresso capsules are made from aluminium and are 100-percent recyclable. All five of them – Blonde Espresso Roast, Espresso Roast, Pike Place Roast, ­Single-Origin Colombia, Decaf Espresso Roast – are black coffees, from which espresso, ristretto or long coffee can be made. STARBUCKS by NESCAFÉ Dolce Gusto capsules are also recyclable. There are black – Veranda Blend Americano, Single Origin Colombia Espresso, Espresso Roast – and milk versions too, such as Latte Macchiato and Cappuccino. Shoppers get 12 capsules in a box. As for whole bean coffees, Blonde Espresso Roast, Pike Place Roast and Espresso Roast products will appear on store shelves, in 200g size.

STARBUCKS fans are open to innovations, they are typically among the first to try new products. In the market introduction of STARBUCKS at Home products, it will be very important how the products are presented in shops, making sure that fans notice them and enjoy the same experience and mood as when they are sitting in a café. Nestlé backs the launch with a marketing campaign, strong in-store presence and POS activities. (x)