Trademagazin > News and articles > Company and Personal News > Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver
Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver
Heineken presented its latest innovation at a special event. At the presentation held in Decentraland, guests could toast with virtual beer, enjoy digital dishes and meet virtual avatars of the brand’s representatives. After the metaverse, those interested will be able to taste Heineken Silver in real life, which is now commercially available.
Related news
LG encourages people to post about optimistic moments
LG Electronics (LG) launched a global social media challenge, which…
Read more >Zamárdi’s own beer also debuted at the Balaton Beer Weekend
From Friday afternoon to Sunday night, guests could taste 40…
Read more >Zamárdi beer will be ready by the weekend!
The first beer, named after the Balaton settlement, will be…
Read more >
More related news >
Related news
Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >Millions can make decisions about millions with just one move at Tesco
Millions of people once again have millions of forints and…
Read more >Healthy summer nutrition tips with Eisberg
With the arrival of the really hot summer and the…
Read more >