Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver

By: Trademagazin Date: 2022. 03. 18. 10:40

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Heineken presented its latest innovation at a special event. At the presentation held in Decentraland, guests could toast with virtual beer, enjoy digital dishes and meet virtual avatars of the brand’s representatives. After the metaverse, those interested will be able to taste Heineken Silver in real life, which is now commercially available.