Heineken launches Australia’s first beer drive-thru

Beer giant Heineken is offering a unique tasting experience to Australian consumers with the launch of a Beer Drive Thru in Australia that doesn’t break any road rules.

The innovative activation will allow drivers and passengers alike to have “one for the road” with a sample of the brand’s first alcohol-free beer, Heineken 0.0.

The drive thru will launch in Sydney on the Princes Highway next month, offering one free

The drive thru will be positioned at 886-896 Princes Highway, Tempe from September 11 before going on tour across Australia.

Inside FMCG