Coca-Cola integrates “Sip & Scan” technology into summer bottles and cans
This summer, Coca-Cola will give consumers the chance to win more than 150,000 exclusive prizes by using their mobile phones to scan the “Sip & Scan” icon on cans and bottles of ice-cold Coke, Coke Zero Sugar or Coke Flavors. All packs, which hit stores on May 13, will sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola.”
Consumers have the chance to win everything from concert, movie, amusement park and baseball tickets, to exclusive experiences like meeting members of the US Women’s National Team or lighting fireworks at a NASCAR race.
Notable examples include Danone’s Spanish natural mineral water brand Font Vella’s introduction of a cap device that tracks water intake and instructs people toward adequate hydration.
Related news
Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Soccer on the Kurfürstendamm – Video of the day
We have talked about Coca Cola’s creative actions based on…
Read more >Brewers are hoping for a warm summer again this year
Although major sporting events temporarily have a positive effect on…
Read more >Related news
Budapest will host the European Ecological Farming Congress in September
This year, Budapest will host the European Organic Congress, which…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >