dm Children of the Sun campaign was a success
For the 12th time this year, dm announced the Children of the Sun educational competition for preschool groups. Their aim is to draw the attention of young children, teachers and parents to the importance of sun protection in a playful way. The competition’s main prize, this year, was a 2 million HUF yard renovation, which was won by the Tápiógyörgye Kastélykert Kindergarten and Mini Kindergarten, Small-medium group.
This year, the kindergarten groups had to make sun protection headgear, which protects them from the sun’s harmful rays when they are outside. This year again, more than 800 kindergarten groups undertook the task, and a total of 838 applications were received from all over the country. Thanks to the tender, nearly 65,000 young children were introduced to the basics of proper sun protection and its importance. All applicants received a guaranteed children’s sunscreen package courtesy of Garnier.
During the selection of the winner, the professional jury examined how well the application meets the criteria set out in the tender notice, and whether the headgear adequately protects the entire head. The variety and diversity of the tools used and the long-term usability of the headgear, the uniqueness, attractiveness, creative execution and educational nature of the application, as well as the number of children involved in the preparation of the application, were important. Taking into account the criteria, the main prize was won by the Tápiógyörgye Kastélykert Kindergarten and Mini Kindergarten, Small-medium group. The kindergarten that submitted the application deemed the best by the professional jury won a playground renovation worth HUF 2 million. The completed yard was handed over in a ceremonial setting on September 14, 2022 by dm.
The first 100 kindergarten groups to submit received a unique sun protection-themed KreOvi Box courtesy of Anyamesélj.hu and dm. The contents of the box are 5 creative playful tasks with enough templates for 20 children and 1 story on the topic of sun protection.
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