Signature 40: operational marketing professionals in the spotlight again

#1 Flóra Németh

#2 Krisztina Kérdő

Since April 2023 Zsófia has been responsible for Yettel’s home internet and TV, and entertainment segment. Before that she worked in the mobile segment as segment manager, and later as group manager. Living with autism and ADHD, Zsófia Metykó is passionate about diversity and inclusivity, and in her free time she also works with people with disabilities. //

#4 Dániel Kis

Petra Székely-Németh became interested in the world of communication and media at a very early age. She has been a member of the SPAR Magyarország team since 2013. She works with great dedication and enthusiasm to strengthen the company’s reputation. Her family, her husband and her children give her a stable and loving background on this journey. //

Enikő Czabányi started her career as a trainee at Telekom, and then she gradually worked her way up the ranks. Currently – as the head of a young content creation team – she is responsible for the social media content that is constantly building the brand. Enikő and her team are working to provide full support to campaigns, and to produce the best results in the social media world. //

Réka started her career at Unilever in 2011, where she was admitted to the Future Leaders trainee programme. In 2013 she moved on to Essity, where she has been working for more than 10 years. In 2017 she was appointed head of the shopper marketing team, and in 2018 she decided to gain experience in another field, becoming brand manager of the Zewa brand. //

Tímea has been working at METRO Kereskedelmi Kft. for 10 years. During this time she has acquired comprehensive experience in the areas of own brand, commercial activities, assortment management, marketing, trade marketing, and target group management. //

Dóra has been working for Dreher Breweries for 12 years now, where she was appointed trade marketing manager four years ago. Her current focus is on managing the on-trade and traditional off-trade channels of Dreher Breweries. Besides the traditional Hungarian brands, Dóra is also responsible for the trade marketing of the globally popular brands. //

Melinda started her career at Henkel already during her university studies, where she worked as a regional brand management intern. In 2017 she joined Coca-Cola HBC as a sales and marketing management trainee. This year she was assigned to the biggest category as portfolio development lead, so now she is responsible for the carbonated soft drinks category. //

Dóra began her professional career in the United States, where she spent her undergraduate internship. Then she continued her career at Danone from 2015, before she joined the Magyar Telekom team in November 2020, where she has been given the most exciting project of her career so far: in 2023 Dóra was responsible for the commercial communication and distribution of the “Marsra magyar!” sitcom series. //

Dóra received her master’s degree in June 2014 from the Budapest Business University, specialising in visual communication. After that she joined the team of PR agency Well, before leaving to get acquainted with digital communication tools at Kraftwork Advertising Agency. Since September 2020 she has been working as external communications manager of Auchan. //

#13 Réka Tóbiás

Anna is a marketing professional with more than 10 years of experience and a strong background in FMCG. She speaks three languages and has a degree in economics. She has been working for Nestlé Hungária Kft. for 10 years. She is an optimistic, proactive leader and passionate about motivating others. She has studied and worked in different countries, and can easily find her place in different intercultural environments. //

Tímea Balogh is content chapter lead in Telekom’s brand communication team. She came to the client side with 10 years of agency background, which she considers a special advantage in an agile organisation and in agency collaborations. She prefers campaigns that show the real benefits of telecommunication and digitalisation, and thanks to this have an impact on people’s lives. //

Starting her career in journalism with a degree in humanities, Sára Zsadon later moved on to PR, where she began working in media monitoring on the agency side. She later continued as a consultant and then became account director before joining Yettel. In her current position she is responsible for the PR backing of consumer campaigns. //

Dénes is a senior brand manager at Brown-Forman. He is responsible for the Jack Daniel’s, Finlandia and Gin Mare brands with a 2-member team, as well as e-commerce operations in 6 countries. He has a brand and trade marketing background, mainly in the FMCG industry. He also worked as a head bartender in Spain for a while. //

Dóra started her career at HEINEKEN Hungária in 2016 and worked there for six years. In March 2022 she continued her professional journey in the HELL Energy team, where she is currently responsible for the global brand strategy of HELL ICE COFFEE in nearly 30 countries. //

Eszter Bohátka started her career as PR and communications assistant at Béres Pharmaceuticals, where she learned how to design creative and innovative campaigns in a regulated environment. She then spent her one and a half year sabbatical in Berlin, after which she returned to the banking sector, where she joined the PR and marketing communications team at CIB Bank. She works on internal communication, employer branding and CSR projects. //

Ditta started her career in the automotive industry, before entering the world of trade marketing in FMCG. Her experience in the industry and her open mindedness encourage her to think innovatively. One of her most influential professional experiences was the rebranding of Telenor-Yettel, especially the implementation in physical channels. //

Bernadett is a shopper marketing manager with more than 5 years of active FMCG experience. She has great experience in fields such as retail, e-commerce, finance and trade marketing, and has worked on brands like Heineken, Soproni and Gösser. Under Bernadett’s leadership, the organisation finished in the Top 3 in two professional competitions in 2022. Recently she has been named head of the HoReCa trade marketing team. //

Mária Lénárt joined SPAR Magyarország Kereskedelmi Kft. more than 20 years ago, and has been working as a loyalty promotions manager since 2022. During this period she has worked with several brands. It is precisely because of Mária’s managerial influence and her brand loyalty that SPAR – one of the leading brands in Hungary – is so diverse and innovative. //

Máté has led teams and projects on both the client and agency side, from brand campaigns across Europe to service launches for great brands such as Telekom, McDonald’s and currently foodora. For two years, as head of brand and communications at foodora, he has been working to combine marketing strategy planning with conceptual thinking, storytelling, and a production-ready approach. //

Bence joined Nestlé Hungária Kft. in 2013, where he started his career as a MAGGI marketing trainee. In 2014 he was appointed marketing assistant for the Maggi category. At the end of 2018 he was promoted to channel and e-commerce manager, before he took over the leadership of the Purina trade marketing team as category manager in spring 2019. //

With more than 29 years of marketing experience at Hungarian and international companies, Anikó Radosiczky has spent most of her career working in multinational environments. She has worked as a team member and as leader of a team, and sometimes she coordinated the work of and represented up to 18 people. She has acquired experience in a variety of areas including OTC/pharma, retail, and FMCG. //

Krisztina started her career at SPAR in October 2007, and became part of the SPAR marketing team in 2013. At the beginning she worked in the in-store and outdoor team, but later she joined the online marketing team, where she has been working ever since. Despite the peculiarity of the field, she has been involved in the organisation of several integrated campaigns. //

As the marketing manager of In-Food 2000 Kft., Krisztina is responsible for building long- and short-term marketing plans in cooperation with the manufacturing companies – in addition to coordinating marketing and sales activities. She is also doing the development and execution work of the annual marketing campaigns (ATL/BTL) for the brands marketed by the company. //

Orsolya has worked at Nestlé since 2014. During her career she has been active in several fields, including marketing and trade marketing. She started as an intern on the Maggi brand, and later joined the seasonal confectionery team full-time as marketing assistant. Next she moved on to pet food and trade marketing, where she has been working since 2019. //

As senior brand manager of HELL Energy Magyarország for almost 3 years, Márton Vecsei has been responsible for the marketing of 3 from the company’s 5 brands. Currently he is working on the global marketing strategy, communication and product portfolio of the HELL, XIXO and SWISS brands. Before joining HELL in 2020, he filled brand and trade marketing positions at the BMW Group and Heineken. //

Zita Müller started her career in marketing as trade marketing assistant at Zwack Unicum Nyrt in January 2018. In June 2019 she joined the Maresi Foodbroker Kft. team as junior brand manager, where in June 2021 she was appointed brand manager. She was ranked 26th on the Signature 40 list in 2022. This year she was asked to be one of the authors of the Marketing Trendbook 2023-2024 publication. //

Kinga started working at Plus Diszkont Kft. in 1993, and in 2000 she was appointed head of marketing of Kaiser’s. In 2004 – after the acquisition of Kaiser’s – she became a member of the marketing team of SPAR Magyarország Kft. Since January 2022 she has been working as POS manager of the INTERSPAR network, which operates as a separate brand. //

Dóra Gilányi joined WWF Magyarország’s communications department in 2018, at first working on the communication of nature conservation projects. Since 2021 she has been responsible for managing the communications team as the communications manager of the organisation. Before WWF she had a stint in marketing at marketing agency Chiro and at Big Bang Media. //

Claudia Maddaléna Rossi has been with Henkel for more than 6 years, and she is currently working as digital marketing manager in the Henkel Consumer Brands business unit, in the detergent and cleaning products categories. Since 1 August 2022 she has been facing new challenges as the CEE regional digital manager in the HCB business unit. //

Having spent over 12 years in marketing, Viktória Szabó worked at Johnson & Johnson Consumer Health for 9 years, and now she is a member of the Kenvue team. She has already worked with all of the company’s mass and OTC brands, and currently leads the skin and baby care team. Her daily work is focused on the Neutrogena, Le Petit Marseillais and Johnson’s brands. //

Éva has more than 20 years of marketing experience, especially in the FMCG sector. 2023 brought a big change in her life, as she moved from the manufacturing side to the retail side, where she can profit from her experience in manufacturing. For Éva credibility and well-planned processes are very important, and she takes pleasure in a job well done. //

Dóra started her FMCG career at Unilever in 2016, she worked in the ice cream category. She later joined the Coca Cola HBC team, where she belonged to the Brown-Forman portfolio. In 2020 she started working for HELL Energy, where the trade marketing organisation was established with her arrival. //

Beáta Sós graduated from Corvinus University of Budapest, and after this she worked in the marketing communication team of Erste Bank and in the oil industry. Since 2015 she has been the senior marketing communication executive of K&H Group. She loves her job because it always offers a variety of tasks and believes in collective thinking, teamwork, and brand strength. //