Shop! MarketPlace Austin
Between 25 and 27 April, Shop! Association organised the Shop! MarketPlace trade fair and conference in Austin (Texas, USA).
This article is available for reading in Trade magazin 2023/6-7.
The programme included store visits, several forums, an experimental zone, a creative workshop, award ceremonies and numerous “challenges”. Leo van de Polder, global development director of Shop! Association told: MarketPlace is the first trade show fully owned by Shop!, and it shows how successful the event is that all booths were booked.
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