Coca-Cola invites consumers to an unforgettable party with the slogan Share a Coke, Share the Music

By: Trademagazin Date: 2025. 05. 14. 11:39

Coca-Cola is celebrating the return of its “Share the Magic of Coca-Cola” campaign with an unforgettable party. We all remember the “named” bottles, when we could find our own or our loved ones’ names added to the iconic logo. Coca-Cola Hungary is celebrating the return of special packaging in cooperation with Astro Music on May 15th at the Great Hall of the Aquarium, where visitors can expect unique programs and surprises.

It has been a huge trend for years to surprise each other with a soft drink with a unique inscription. Coca-Cola first launched its special bottles with names that complement the logo in 2013. With the summer and festival season approaching, there are even more opportunities to share moments of toasting and partying together. As part of this year’s campaign, personalized Coca-Cola cans and bottles with names or trendy phrases will be available in stores in Hungary from April until the end of summer.

According to Annamária Vida, Senior Brand Manager of Coca-Cola Hungary, “in the digital world, it is even more important to value friendships and personal human relationships. This year’s campaign of the brand reminds us that the most beautiful memories are made when we are together and party together.”

On the evening of May 15, the Akvárium NagyHall will be filled with the beats of Coca-Cola and Astro Music. The “Share the Magic of Coca-Cola” campaign aimed at Generation Z is being celebrated with exciting programs. The evening’s performers include ValMar, Luca Mihályfi, Bruno, Blansch and Éberkóma. The party will last until dawn, with Jauri, among others, swapping records behind the DJ counter until 4:00 a.m.

In addition to good music, Coca-Cola is also preparing a lot of surprises and prizes, which you can find out more about via the Coke App. As part of the collaboration with fashion designer Kerényi Virág, fans can expect exciting activities, but there will also be the opportunity to make unique gifts. And the lucky ones can fish out Sziget, Strand and SZIN festival tickets from the Akvárium ball pool.

“There’s nothing better than when your favorite record is playing in the background, your friends are around you, and you have a nice cold Coca-Cola in your hand. For me, that’s the summer vibe,” says Peti Marics, Coca-Cola brand ambassador, whom fans can also meet at the event on May 15th at the Akvárium.