Euronics comes up with no frills advertising

Euronics got a new creative platform. Only two words – THAT’S IT – were needed to create an integrated, 360-degree platform change for Euronics, based on a new honesty and self-reflection. It does not sell itself as a revolutionary innovation, it simply notices the changed consumption trends and communicates without frills in the non-stop advertising noise surrounding consumers. Consumers have also started to feel that they won’t be attracted to a deodorant, or that they won’t pass the final exam with an energy drink, they won’t have more friends than the latest flavored biscuit, and most importantly: electronic devices are nothing more than tools, not goals, to make it cooler someone.

The platform and TV spots are the work of Positive Adamsky, the agency has been the creative agency of Euronics since 2024. The new creative platform will debut in April 2024 and will start with TV commercials and online appearances. The goal is to change the brand perception of Euronics, to significantly increase repositioning and ad recall.