Sales remain concentrated when it comes to creames

Cream retail sales were realised in the value of HUF 7 billion in January-September 2016. Like-for-like value sales rose 3 percent and volume sales got 4 percent better. Cream sales are a little more concentrated than the average of the 90 grocery categories audited by Nielsen. Hypermarkets lost 1 percentage point from their share in value sales, while the 401-2,500m² channel gained 1 percentage point. 400m² and smaller shops realised nearly 30 percent of value sales.