Kifli.hu presented its own brand of recycled paper products

By: Trademagazin Date: 2025. 03. 11. 11:19

Moddia PureCycle, the new, environmentally conscious offering of Kifli.hu’s own-brand Moddia product line, has become available in Hungary. The new brand offers customers tissue paper, kitchen towels and toilet paper made from recycled cardboard boxes and paper bags.

Kifli.hu has introduced a product line that extends the life cycle of traditional paper products without harmful chemicals. The natural, unbleached brown soft, durable paper products, tissue paper, kitchen towels and toilet paper, are made from recycled fibers from previously considered waste materials, cardboard boxes and paper bags. The product packaging consists of 60 percent recycled plastic, and the tissue paper is sold in boxes made from 100 percent recycled material.

“Sustainability is one of the pillars of Kifli.hu,”
– said Rita Szalma, Commercial Director of Kifli.hu.
“Before every decision we make, we ask a simple question: is there a more sustainable alternative? Moddia PureCycle proves that high-quality, environmentally friendly products can be affordable. Our goal is to make responsible choices accessible to everyone,”

he added.

Traditional paper products are often subjected to bleaching treatments with harsh chemicals. The natural brown color of Moddia PureCycle products indicates minimal chemical use. Moreover, the recycled raw materials are processed in a way that they retain their natural softness and durability, proving that environmentally friendly solutions do not mean a reduction in quality.

The expansion of the Kifli.hu private label offering, which belongs to the Rohlík Group, is part of the company’s strategy to make premium quality products available to customers at affordable prices.