French online retailer Picnic launches private label range

Online supermarket group Picnic, which is present in the markets of the Netherlands, Germany and France, has unveiled a new range of 2,000 private label SKUs, as part of its mission to “democratise online grocery shopping”. Picnic has worked with the UK-based strategic design consultancy big fish for two years on the development of its multi-level product range.

This article is available for reading in Trade magazin 2023/6-7.