(HU) Saját márka alatt ad új életet a zöldségeknek-gyümölcsöknek a Hofer Ausztriában
Austrian Hofer offers its customers pesto, dressings and also chutneys made from agricultural surplus food under the “Rettenswert” private label.
Photo: © HOFER
According to recent studies, 40% of the food in the production chain – from field to fork – ends up in the trash. As part of its sustainability programme “Heute für Morgen” (Today for Tomorrow), Hofer has been actively campaigning against food waste for years. Unverschwendet’s mission has been the same since 2015: to save as many fruits and vegetables as possible from landing in waste.
In line with this, the two companies have now joined forces to create a joint private label, “Rettenswert”, which recycles surplus food from food production.
“As the first food retailer to salvage surplus from the entire upstream value chain, we are setting the trend in the industry. At the same time, customers receive flawless, whole-food products and, by reducing food waste, they and Hofer are protecting the environment. Unverschwendet is the ideal partner for Hofer to further reduce food waste,” said Horst Leitner, CEO of Hofer.
There are many reasons why surpluses are created in the value chain. Many fruits and vegetables of high quality may be out of size, misshapen or of poor aesthetic. In addition to poor planning and overproduction, unpredictable future scenarios for unforeseen events such as storms often lead to surplus food being thrown away.
Related news
Food and non-alcoholic beverage price increases continue to accelerate in Austria
In Austria, the annual rate of consumer price inflation slowed…
Read more >Lieferando is eliminating its employee delivery-person positions in Austria
Lieferando is ending the employment of food delivery workers in…
Read more >Related news
Change of leadership at the head of Henkel’s Hungarian Consumer Brands business
Maurizio Salvaggio will be the new Head of Consumer Brands…
Read more >You can still save, but not on all margin-stopped products
Although the effect of the Hungarian price caps is starting…
Read more >The BioTechUSA group was able to grow despite market challenges
The purely domestically owned BioTechUSA group has published its annual…
Read more >