With a pink-wrapped salad for the fight against breast cancer

By: Trademagazin Date: 2024. 09. 30. 12:11

In October, we can see pink in more places than usual, as it is spent worldwide in the fight against breast cancer. Eisberg Hungary Kft. is also doing its part to attract the attention of consumers this year: the Pink mix salad and vegetable mix will be on store shelves at the end of September. A part of the income from the sale supports the Mellrákinfo Association, which was created to make the importance of breast cancer screenings known as widely as possible and has been operating for almost a decade. Customers of Pink mix are thus not only doing something for their own health with the nutritious salad mix, but also supporting a noble cause: the fight for early detection of breast cancer.

Fundraising and cooperation with the Breast Information Association

Between September 25 and November 8 this year, Eisberg Hungary Kft. will donate HUF 10 for each Pink mix sold to the Mellrákinfó Association, which promotes the importance of mammography screenings. In the case of salads sold in Tesco stores, it supports Tesco’s Go Pink campaign with HUF 5 per package, which runs from October 1-31. takes place between and this year the Oncology Department of Szent Margit hospital is the beneficiary. The Mellrákinfo Egyesület bought vein scanners for the hospitals in Miskolc and Dél-Pest from the HUF 2 million donation collected during last year’s campaign. The aim of this year’s campaign is also to support the oncology department of hospitals, as well as to contribute to the recovery of breast cancer patients and to facilitate examinations and treatments.

“With our pink mix product, we want to emphasize our commitment to the fight against breast cancer and encourage our customers to support the cause of screenings and cures with their healthy choices. We also sample the product at larger events, promoting the importance of early detection: for example, we give pink mix to runners in pink T-shirts at the 39th Spar Budapest Marathon Running Festival, on October 12-13”