Rossmann: consciousness, responsibility, inspiration – three projects, one set of values

By: Trademagazin editor Date: 2025. 09. 17. 10:44

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For Rossmann sustainability and social responsibility aren’t simply campaigns, but core corporate values. This commitment is demonstrated by three recent initiatives.

Green Brands award for the enerBIO brand: Rossmann’s own brand product has been rewarded with this certification for the third time this year. In recent years enerBIO has introduced new packaging and is continuously increasing the proportion of organic, vegan and fair trade products.

Support for the Csodalámpa Foundation continues: Rossmann has relaunched its iconic charity campaign for the Csodalámpa Foundation this year. Anyone can contribute to making the wishes of seriously ill children come true by purchasing limited edition canvas bags designed by Péter Merő.

“Rossmann is committed to supporting initiatives that create tangible value together with our customers”,

told marketing lead Anita Varga.

Respray vending machines are expanding their range and coverage: a joint project by Rossmann and Hungarian-developed Respray, the vending machine system was originally designed for refilling own-brand deodorants.

Customers can now refill not only spray deodorants, but also body sprays, face serums and body lotions without new packaging – including branded products – quickly, easily and in an environmentally friendly way. This spring Respray machines were installed in 30 Rossmann stores. (x)