In Romania, from the first of May, supermarket chains sell milk at a discount for half a year

By: Trademagazin Date: 2023. 05. 02. 10:03

In Romania, starting May 1st, supermarket chains will sell fresh milk at least 20 percent cheaper for half a year, but the producers are still dissatisfied and claim that they are actually paying the costs of the discount, Digi24 news television reported on Monday.

According to the information of the competition council, all large supermarket chains have decided to join the voluntary agreement, according to which the price discount of at least 20 percent will be distributed equally between processors and retailers (assuming a price reduction of at least 10 percent each).

According to data from the Romanian Statistical Institute, the average consumer price of milk in March exceeded the level of a year earlier by 30 percent, the rate of increase was more than twice the inflation rate, which slowed down to 14.5 percent in March.
In Romania, at a meeting held on April 11 at the government headquarters, with the participation of the Prime Minister, processors and retailers agreed to introduce voluntary price discounts for a period of six months, reducing the consumer price of domestically produced milk by at least 20 percent for more than 7 lei (525 forints) per liter. in order to

In principle, the measure is intended to support domestic milk producers by encouraging milking, however Ionut Lulu, the president of one of the cattle breeding associations, who spoke to Digi24, claimed that the sale of fresh milk is barely 14% of Romania’s annual consumption of 1.21 million tons of milk and milk products. percent, and only a part of the 170,000 tons of fresh milk comes from domestic production, yet the processors are now – citing a 20 percent reduction in the consumer price of fresh milk – demanding a 25 percent lower purchase price from the farmers.