The turnover of non-alcoholic radlers has exploded over the last five years

By: Trademagazin editor Date: 2019. 09. 13. 11:38

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The turnover of non-alcoholic beers and radlers at HEINEKEN Hungária has increased significantly over the last five years.

Heineken 0.0 Non-alcoholic Beer has doubled its turnover in one year, while sales of non-alcoholic radlers have increased by 130 percent since 2014 – the market leader HEINEKEN Hungária announced. Therefore, the company provides a uniform commercial appearance for its non-alcoholic products under the name 0.0% Zóna (Zone) and continues to support activities aimed at reducing drunk driving.