Development in the vegan beauty market is explosive

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While according to the 2021 report of The Vegan Society, 56% of customers would like to see more products classified as vegan among all cosmetics and toiletries, while according to a previous survey by FRAME, 84% of customers say so. According to the report, Britons would not buy a cosmetic product if they knew that it or one of its ingredients was tested on animals. Data from Google Trends shows that searches for vegan beauty products have been on the rise for the past 10 years. And according to MarketGlass’ forecast, the global vegan cosmetics industry will grow to a staggering size of $21.4 billion by 2027.