Magazine: Wieners and frankfurters are purchased less often

In the first six months of 2017 Hungarian households purchased less wiener and frankfurter, because the number of buying occasions decreased. Nine from 10 households purchased the category in the examined period, buying wieners of frankfurters 7 times on average, more than 0.5kg per occasion. The volume share of wiener/frankfurter sold in bulk dropped to 41 percent; the buyer base of these products reduced by 11 percent. Discount supermarkets increased their market share, while that of small independent shops got much smaller. The market share of private label products has been growing steadily in the category: by the first half of 2017 PL products’ share reached 44 percent in volume and 40 percent in value. Households with 3 or more members and those led by 40-59 year old women are overrepresented among wiener/frankfurter buyers. //

Sándor Virág
account manager
GfK