BioTechUSA lures you back to the gym with an integrated PR campaign complemented by an unusual charitable initiative

By: Trademagazin Date: 2024. 09. 16. 10:51

The month of September is one of the most important times for those who start training in the gym or those who return to it after a summer rich in flames, splashes and ice cream. In the spirit of this, BioTechUSA dreamed up an integrated PR and CSR activity lasting a whole month, from September 16 to October 14. This time, the brand undertakes to help those who have decided to try the world of fitness training or return to this environment, but do not know how to take the first steps again. They do all this with the addition of an unusual charitable initiative, and with the involvement of their product specialist Sándor Németh and their brand ambassadors Eszter Oczella and Jenő Kiss, who provide help with both exercises and dietary supplements useful for training.

With almost three decades of professional experience and a portfolio of nearly 2,000 products, the BioTechUSA brand can be a suitable choice for everyone, regardless of individual goals. Complemented by the useful advice of their experts – keeping the principle of gradualness and paying special attention to the use of the right dietary supplements – injuries can be avoided and we can be successful in achieving our goals as soon as possible.

Complete, 360-degree PR and CSR campaign

The campaign will appear organically in PR in Hungary, as well as in cooperation with various portals, in video material, in social media, on a dedicated campaign page, on corporate communication and internal communication interfaces, as well as on the interfaces of cooperating partners – Fitness5 and Bátor Tábor – and their brand ambassadors. As part of this, they created a unique key visual, as well as channel-specific mutations and a dedicated website, and also filmed a campaign video encouraging charity with their two brand ambassadors, IFBB BIKINI Pro competitor Eszter Oczella, who has long strengthened the BioTechUSA team, and IFBB Pro, 2x Mr. Universe bodybuilding legend Jenő Kiss. Brand and charity ambassadors not only play a role in visual content, but also actively support fundraising on their own social media.

At the start of the activity, one of the oldest PR ideas was also used: a box containing BioTechUSA products, put together by a product specialist, with a personalized message was put together for nearly 60 journalist colleagues, thereby encouraging them to return.