Trade marketing, my love – if they exist, we will find them!

Dear colleagues and partners,

Where and how can we reach our customers in a way that we give them what they really need? In a way that they buy exactly those things – and just as many of them as they need – that make them feel they have made a bargain, and at the same time we feel that we have spent our trade and consumer marketing budgets the most efficient way?

We follow the route of shoppers from their armchair to the store and back home, introducing useful and surprising examples from Hungary and abroad.

For the first time in the region, we will have the chance to hear the results of POPAI’s comprehensive Shopper Engagement Study, which sheds light on the behaviour of the shoppers of today, on what is important for them and what motivates them.

Our presenters will include the representatives of Coop, Continental, ET Research, Generali, Heineken, Henkel, Microsoft, Opel, POPAI, Westend City Center. Our international speakers come from the USA, the United Kingdom and Poland. (Simultaneous interpretation will be provided.)

If you would like to get an insight into many years of experience and the latest findings of senior experts, if you would like to learn about their successes or failures, then come to the Trade marketing, my love conference, the topic of which is going to be ‘Smart relationships – if they exist, we will find them!’ this year.

Traditionally, this is the conference where we present the Trade Marketing Manager of the Year and the Trade Marketing Team of the Year awards. For the first time the award ceremony of the Marin’s Central Europe LAMá Display of the Year competition will also be held.

Please, fill out the attached registration form and fax it to 06-26-300-898 or scan it and send it to Éva Kása at evi@instoreteam.hu before 10 February 2013.

At the same time it is worth registering for Trade Marketing Club membership too (you find the REGISTRATION form attached) because club members are entitled to a discount from the conference participation fee and can also profit from taking part in club meetings, presentations and networking events.

You can also download the conference and membership registration forms from the following LINK

09:00 – 09:30 Arrival, registration
09:30 – 09:40 Words of welcome
09:40 – 10:00 How big is yours…? Ecological footprint and sustainable display production in the United Kingdom Phil Day general manager, POPAI UK&Ireland
10:00 – 10:20 FOR THE FIRST TIME IN THE REGION: On the way to you…: Shopper Study – shoppers’ route and what they perceive Richard Winter president, POPAI Global
10.20 – 10.40 Virtual surprise in our pocket: Customised offers Gábor Kárpáti consultant, Infology/Mobicart
10.40 – 11.00 Coffee break
11:00 – 11:20 Relationships in the future: Groundbreaking solutions in customer relations Andrea Goldschmied segment director, Microsoft
11:20 – 11:40 Constant innovation stimulates relationships Marek Szymczak managing director, Marin’s Central Europe
11:40 – 12:00 Relationships after childbirth: Restructuring in Hungarian retail? Tamás Csongovai sourcing director, Coop
12:00 – 12:30 Questions and answers
12:30 – 13:30 Lunch
13:30 – 13:50 We are all affected…: How the ‘Tobacco Shop Law’ influences the situation of small shops? Zoltán Tóth member of the board, Continental Group
13:50 – 14:10 I could lose you every moment! Can we get and can we keep shoppers’ attention in-store? István Réti director, E.T. Research
14:10 – 14:30 ‘Jack and Jill on the internet’: What can we learn about shoppers if we use the internet in a sophisticated way? Anita Kőműves journalist, Népszabadság
14:30 – 14:50 Coffee break
14:50 – 15:10 Cuddling in a ruin pub: In-store marketing in ruin pubs – how to create value out of ‘nothing’? László Benedek sales director, Heineken
15:10 – 16:00 Smart relationships in Dakar: Adventures and business experiences Told by: Balázs Szalay – Dakar Team, Ottó Németh – Henkel, and the representatives of Opel, Westend City Center and Generali

16:00 – 16:30 Mr/Mrs Trade Marketing 2012 and Trade Marketing Team 2012 award ceremony, plus ‘LAMá display of the year competition’ results and award ceremony, followed by a celebratory glass of champagne

We are looking forward to meeting you!

Best regards,
Ágnes Csiby, Zsuzsanna Hermann, Ildikó Kátai