Business Days 2022, 19–23. September 2022,
Hunguest Hotel Pelion, Tapolca,

Date: 2022. 09. 19. 08:00

BUSINESS DAYS 2022

TRADE PLAYGROUND

With strict rules

(The hottest topics from the FMCG market discussed from the perspectives of retailers, suppliers, HoReCa businesses and services providers)

 

Open: 19-23 September 2022

Location: Hunguest Hotel Pelion, Tapolca

We are shovelling in the sandbox, riding on the swing, sometimes we slide down the slide and then we climb back up. We are building a sand castle, we decide to have a go on the swing, then we jump off… once again, in the FMCG sector we are making plans for the future in a changing environment, using adaptive strategies yet another time, during the five days of the conference, in Hungarian and English language.

Playground: this word can have more interpretations and it can symbolise many things. This year it is going to be the theme of our Business Days conference, which will take place in September. Every year the conference revolves around a different theme, which is characteristic of the last year of the trade, its current situation and the year ahead of the food sector until our next meeting. It is needless to say that with these themes, one can also read between the lines sometimes.

The situation isn’t any different this year. Unfortunately after two relatively good years, the present poses several challenges to every representative of the trade – and these challenges are completely different than in the past, plus this time even the government can’t stay out of the situation. Many had the feeling in the past two years that they were going down the slide, while others were forced to sit on the swing – which never takes you forward, because it just goes up and down – and of course there were those who were in a good position and tried to knock off the pieces of competitors from the board, then there are those who have been going up and down the seesaw for quite a while, and more and more market players are struggling on the climbing frames, not to mention the sandbox… And no, these aren’t just toys and games, on the contrary!

There are many unanswered questions at the moment: where will the price increase stop – what do suppliers and retailers think about the situation; for how long will the inflation grow; how long will shoppers cope with the hardships and how much will their purchasing power reduce; how can the problem of the workforce shortage be dealt with; what kind of new strategies can be used to solve the problem of the raw material shortage; how to make plans for the next one-year period… – there are so many topics to be discussed, by analysing the latest research data and reading the latest reports too, with the best experts around the table, and in carefree conversations with old friends and colleagues, which can sometimes lead to “life and death” arguments about the state of play in September. We are looking forward to seeing you there!

Just like in the past 15 years, you can benefit from joining us and listening to what the speakers and the roundtable discussion members will have to say about the most topical issues. We will be regularly updating the draft programme. English-Hungarian simultaneous interpreting will be available on all five days of the conference,

 

Draft programme

Day 1 19 September 2022 – Monday

9.00–9.45 Arrival, kids sitting down

9.45-10.00 Good morning! – Counting the children

10.00–12.00 Morning group – “Baking, baking little scones”

Starting whistle! presentation, followed by sectoral introductions and the reports by the representatives of professional associations.

12.00-13.00 Kindergarten cafeteria

13.00–15.00 Afternoon group 1 – Chair game

General market overview, analysing the past year and a half, and making predictions for the next year and a half, with the help of invited speakers: macroeconomics, HoReCa market exclusive, results of surveys conducted especially for the conference.

15.00–15.30 Afternoon nap

 15.30–18.00 Afternoon group 2 – Sandbox

HoReCa market overview from a supplier perspective, with first-hand market research data, presentations and roundtable discussions.

18.00–20.30 Free time activities, rest time

20.30–24.00 Dinner in the garden tent, entertainment

Day 2 20 September 2022 – Tuesday

8.30–9.15 Arrival, kids sitting down

9.15–9.30 Good morning! – Counting the children

9.30–12.00 Morning group – Seesaw

Line up! presentation, followed by a general market overview and analysing the last year and a half from macroeconomic, supplier and wholesaler perspectives, making predictions for the next year and a half, discussing future opportunities and challenges with the invited experts.

12.00-13.00 Kindergarten cafeteria

13.00–15.00 Afternoon group 1 – Climbing frames

The latest challenges and opportunities for purchasers and Hungarian-owned retail chains, new strategies and plans.

Presenting the Retail Award of Excellence for Hungarian Products to the 2022 winners.

15.00–15.30 Afternoon nap

15.30–18.00 Afternoon group 2 – “On the swing we will fly, over the rainbow sky”

Special retail channels and their hidden opportunities: tobacco shops, service station shops

18.00–20.30 Free time activities, rest time

20.00–24.00 Dinner, entertainment, raffle

Day 3 21 September 2022 – Wednesday

8.30–9.15 Arrival, kids sitting down

9.15–9.30 Good morning! – Counting the children

9.30–13.00 Morning group – “Where is the first little duck, quack, quack”

Roll call! presentation, followed by sustainability reports from the all over the world and from Hungary, with presentations and roundtable discussions.

Announcing the results of the Symbol of Sustainability 2022 competition.

13.00-14.00 Kindergarten cafeteria

14.00–17.00 Afternoon group 1 – Hopscotch

General market overview from the last year and a half, discussing future opportunities across the whole supply chain, in e-commerce and logistics, with presentations and roundtable discussions.

 17.00–17.30 Afternoon nap

17.30–18.30 End-of-day nursery rhymes

An exclusive interview about whys and hows, focusing on the future.

18.30–20.30 Free time activities, rest time

 20.30–01.00 BBQ dinner in the garden, live music – a concert courtesy of Rossmann

Day 4 22 September 2022 – Thursday

8.30–9.15 Arrival, kids sitting down

9.15–9.30 Good morning! – Counting the children

9.30–12.00 Morning group – Capture the flag

Stand at attention! presentation, macroeconomic market analysis about the last and the next year and a half, discussing the successful strategies of the big brands, with presentations and roundtable discussions.

Introducing the students sponsored by the Chain Bridge Foundation.

12.00-13.00 Kindergarten cafeteria

13.00–15.00 Afternoon group 1 – Playing tag

Roundtable discussion with the representatives of hyper- and supermarkets, drugstores and discounters, about their success and hardships.

15.00–15.30 Afternoon nap

15.30–17.15 Afternoon group 2 – “Three blind mice, see how they run”

What does brand building mean today in the FMCG market? Presentations and roundtable discussions

17.15–17.30 A quick break

17.30–18.30 End-of-day nursery rhymes

An exclusive interview about whys and hows, focusing on the future.

 18.30–20.30 Free time activities, rest time

 20.30–04.00 Gala Dinner, Lifetime Achievement Award ceremony, birthday celebrations, StarStore – Év kereskedője 2022 award ceremony, live music by Vegas Show Band – courtesy of  TV2 Group

Day 5 23 September 2022 – Friday

9.00–10.00 Emptying the kindergarten cupboards, packing

10.00–13.00 Week’s last playtime

Iconic figures will be the speakers, to give managers food for thought before they leave, hopefully learning things that will be useful for them, in both their daily lives and their work.

13.00–14.30 Kindergarten cafeteria

 

We reserve the right to change the programme!.

Registration deadline: 27 August 2022

Registration: businessdays.hu (Click on the registration form!)

Registration form

For more information, write us an e-mailt: [email protected]

Sponsors:

       diginstore    Essity_logo_colour_120          magyarbrandsJOmagyarbrandsJO   metro120  nestleteljes120   Popai Hungary green120             Spar   superbr Tesco        

 

the conference:

 

 

DECORATION PARTNER OF THE CONFERENCE:

PHOTOGRAPHER PARTNER OF THE CONFERENCE: