BUSINESS DAYS 2022

TRADE PLAYGROUND

With strict rules

(The hottest topics from the FMCG market discussed from the perspectives of retailers, suppliers, HoReCa businesses and services providers)

Open: 19-23 September 2022

Location: Hunguest Hotel Pelion, Tapolca

We are shovelling in the sandbox, riding on the swing, sometimes we slide down the slide and then we climb back up. We are building a sand castle, we decide to have a go on the swing, then we jump off…– once again, in the FMCG sector we are making plans for the future in a changing environment, using adaptive strategies yet another time, during the five days of the conference, in Hungarian and English language.

Chief patron of the playground: Dr. István Nagy, Minister of Agriculture

Playground: this word can have more interpretations and it can symbolise many things. This year it is going to be the theme of our Business Days conference, which will take place in September. Every year the conference revolves around a different theme, which is characteristic of the last year of the trade, its current situation and the year ahead of the food sector until our next meeting. It is needless to say that with these themes, one can also read between the lines sometimes.

The situation isn’t any different this year. Unfortunately after two relatively good years, the present poses several challenges to every representative of the trade – and these challenges are completely different than in the past, plus this time even the government can’t stay out of the situation. Many had the feeling in the past two years that they were going down the slide, while others were forced to sit on the swing – which never takes you forward, because it just goes up and down – and of course there were those who were in a good position and tried to knock off the pieces of competitors from the board, then there are those who have been going up and down the seesaw for quite a while, and more and more market players are struggling on the climbing frames, not to mention the sandbox… And no, these aren’t just toys and games, on the contrary!

There are many unanswered questions at the moment: where will the price increase stop – what do suppliers and retailers think about the situation; for how long will the inflation grow; how long will shoppers cope with the hardships and how much will their purchasing power reduce; how can the problem of the workforce shortage be dealt with; what kind of new strategies can be used to solve the problem of the raw material shortage; how to make plans for the next one-year period… – there are so many topics to be discussed, by analysing the latest research data and reading the latest reports too, with the best experts around the table, and in carefree conversations with old friends and colleagues, which can sometimes lead to “life and death” arguments about the state of play in September. We are looking forward to seeing you there!

Just like in the past 15 years, you can benefit from joining us and listening to what the speakers and the roundtable discussion members will have to say about the most topical issues. We will be regularly updating the draft programme. English-Hungarian simultaneous interpreting will be available on all five days of the conference.

Draft programme

Day 1 – 19 September 2022 – Monday

9.00–9.45 ARRIVAL, FINDING A SEAT
EMÍLIA KRUG leads the day’s activities

METRO is the special partner of the HoReCa day

9.45–10.00 Good morning! – Counting the children

10.00–12.00 MORNING GROUP – “BAKING, BAKING LITTLE SCONES”
Starting whistle! – General market analysis, evaluating the last year and a half and discussing possible scenarios for the next eighteen months, with the help of the invited speakers: macroeconomics, HoReCa market exclusive, surveys prepared especially for the conference, sectoral introductions, reports from trade organisations.

ANNAMÁRIA FÖLDES, client development director of Ipsos – HORECA: market mood and consumer feedback
LÁSZLÓ KOVÁCS, president of the Guild of Hungarian Restaurateurs (MVI) – An overview of the Hungarian foodservice industry, current affairs and challenges
ANNA ZOLTAI, president of the National Association of Public Sector Catering Service Providers (KÖZSZÖV) – The latest on public catering
ANNAMÁRIA RIEDL, deputy head of Communication and Coordination at the National Institute of Pharmacy and
Food and Nutrition-Health (OGYÉI), head of the NETA Programme Office – Public health programs financed from NETA income in OGYÉI

12.00–13.00 Cafeteria

13.00–15.30 AFTERNOON GROUP 1 – CHAIR GAME
HoReCa market experts react to market research data and the reports from trade organisations, they analyse what happened in the last year and share their thoughts on the future, talking about the challenges of the near future and the possible answers to them, following the presentation of results from another comprehensive HoReCa market research.

13.00–14.00 GÁBOR TOLNAI, head of marketing insight division at Kantar-Hoffmann – The HORECA sector in 2022 based on the owners & managers point of view
DR LAJOS BÖRÖCZ, general secretary of the National Association of Tourism and Hospitality Employers (VIMOSZ) – Dont’t leave anyone behind – Challenges and their handling in hospitality

14.00–15.30 Participants of the hospitality group:
ÁKOS BŐSZE, HoReCa business development executive of METRO
KÁROLY GERENDAI, owner of Costes and Rumour restaurants
LÁSZLÓ KOVÁCS, owner of La Fiesta Party Service
RUDOLF SEMSEI, owner of VakVarjú Restaurants and Budapest Party Service
TAMÁS SZENDRŐ, general manager of Edenred

15.30–16.00 Afternoon nap

16.00–18.00 AFTERNOON GROUP 2 – SANDBOX
An overview of HoReCa market trends from the perspectives of suppliers, hospitality unit operators, HoReCa experts and trade organisations. The topics discussed will include the latest dietary trends, healthy, free-from and plant-based foods, and sustainable gastronomy.

16.00–16.30 RÉKA SZÖLLŐSI, food policy expert of elelmiszervilag.hu – Ever changing rules, overwhelmed players, shrinking playground: trends, challenges, generations, prospects and hopes

16.30–18.00 Participants of the consumer expert group:
ÁKOS BŐSZE, HoReCa business development executive of METRO
CSABA BURJÁN, managing director of Unilever Food Solutions
LÁSZLÓ RUPRECHT, president of Stílusos Vidéki Értelmiségi Egyesület (SVÉT)
ENIKŐ BOGLÁRKA TÓTH, commercial leader of Nestlé Professional

Nestlé Professional is the special partner of the roundtable discussion.

18.00–20.00 Free time activities, rest time
20.00–21.30 FREE TIME ACTIVITIES, REST TIME
21.30–23.00 THE BLACKBIRDS CONCERT FOR THE BEATLES FANS

Day 2 –20 September 2022 – Tuesday

8.30–9.00 ARRIVAL, FINDING A SEAT
EMÍLIA KRUG leads the day’s activities

9.00–9.15 Good morning! – Counting the children

9.15–13.15 MORNING GROUP – TUG OF WAR
Line up! General macroeconomic, supplier and shopper market analysis about the last year and a half, discussing the possible opportunities and challenges of the next eighteen months, with the help of the invited experts and roundtable discussion participants.

9.15–10.00 DR ISTVÁN NAGY Minister of Agriculture – Agriculture in a time of drought

10.00–10.15 Retail Award of Excellence for Hungarian Products 2022 award ceremony. The chief patron of the competition and the award presenter is DR ISTVÁN NAGY, Minister of Agriculture, together with the competition’s organisers:
ESZTER BENEDEK, managing director of Hungarian Product Nonprofit Kft. and ZSUZSANNA HERMANN, CEO and editor-in-chief of Trade magazin.
10.15–11.15 ÁKOS KOZÁK, co-founder of the Equilibrium Institute – All’s well that ends well– or our short- and medium-term economic prospects
ANITA MEKLER, partner of PriceWaterhouseCoopers – Tax changes and supply chain challenges in the Hungarian market

11.15-11.45 Elevenses

11.45–12.05 TAMÁS ÉDER, president of the Federation of Responsible Food Manufacturers (FÉSZ) – Another test of economic crisis resistivity? or What the Hungarian food processing sector can expect in a near future?

12.05–13.00 Participants of the supplier group:
GERGELY BÁLINT, corporate sales director of Nestlé
DR CSABA BÓDI, managing director of HIPP
GYÖRGY SÓSKUTI, corporate sales and marketing director, deputy CEO of Bonafarm
PÉTER SZAUTNER, managing director of FrieslandCampina
ATTILA VÖRÖS, managing director of the Federation of Responsible Food Manufacturers (FÉSZ)

The Federation of Responsible Food Manufacturers (FÉSZ) is the special partner of the roundtable discussion.

13.00–13.15 EMESE ANTAL, scientific director of the Nutrition, Lifestyle and Exercise (TÉT) Platform Association– The fight of nutrition labelling systems– who will be the winner and what understand the consumers?

13.15–14.15 Cafeteria
14.15–15.50 AFTERNOON GROUP 1 – CLIMBING FRAME

Current challenges and opportunities of wholesalers and suppliers, new strategies and plans for the next year and a half.

14.15–15.00 Participants of the wholesale group:
DR RICHÁRD ANDREJSZKI, CEO of Chef Market
CSABA KANIZSAI TÓTH, managing director of FÁN Group
SÁNDOR KOVÁCS, head of sales at METRO

15.00–15.50 Participants of the purchaser group:
ÉVA SZIMEISZTER, head of division buying of Tesco
ZOLTÁN NOSZLOPY, managing director of PartnerLog
LÁSZLÓ VARGA, director of procurement and selection of traditional fresh produce at Auchan

15.50–16.05 Tea break

16.05–19.00 AFTERNOON GROUP 2 – “I SWING-SWING ON A SWING”
Hungarian retail chains and special retail channels: tobacco shops and petrol stations – changes in the last year, plans and opportunities of the next year and a half, in the light of retail channel specific data.

16.05–16.35 ANDREAS CHRISTOU, managing director of Retail Zoom – Inflation: the fuel behind shifting consumer habits

16.35–17.25 Participants of the Hungarian retail chain group:
ZSOLT GYELÁN, deputy president of CBA
LÍVIA JESZENSZKI, managing director of Reál
GÉZA TÓTH, CEO of CO-OP Hungary

17.25–18.15 Participants of the tobaccos shop group:
GYÖRGY GALÁNTAI, commercial director and international key account director of HELL Energy
ZOLTÁN TÓTH, owner of Dohányellátó and DigInStore
TAMÁS VIZI, manager, special commercial partner at Philip Morris

18.15–19.00 Participants of the petrol station group:
TIBOR BALOGH, CEO of OMV
DR ANDRÁS OROSZ, retail director of MOL
SAROLTA VECSEY, Mobility manager Shell Hungary and Slovenia

19.00–20.15 Free time activities, rest time
20.15–21.30 DINNER, RAFFLE PART 2
21.30–24.00 POKER PARTY WITH UNCLE GYURI AND KLÁRI, MINI CONCERT BY GYÖRGY KORDA AND KLÁRI BALÁZS

Day 3 – 21 September 2022 – Wednesday

8.30–9.15 ARRIVAL, FINDING A SEAT
SZILVIA KRIZSÓ leads the day’s activities

9.15–9.30 Good morning! – Counting the children

9.30–13.20 MORNING GROUP – “WHERE IS THE FIRST LITTLE DUCK, QUACK, QUACK”

Roll call! Sustainability reports from all over the world and Hungary, with presentations and roundtable discussions.

9.30–10.50 Food System Changemakers and sustainable food innovations. What are the experts who are working on changing the food system doing in their own ecosystems, in different parts of the world, to establish human and planet-friendly food systems? The members of the virtual roundtable discussion are members of the Climate Shapers community, who will join the discussion online.

Host: JÚLIA DALMADI, food futurist – Food Innovation is a Global Mission

Guests (from East to West):
Bangalore, India: ANUSHA MURTHY, project manager of Nymble and ELIZABETH YORKE, founder of Saving Grains, former project manager of Food Forward India creator of Edible Issues
Berlin, Germany: Chelsea van Hooven culinary consultant of Redefine Meat and Nordic Oceanfruit, brand developer
Zurich, Switzerland: Nikola Baumschlager, global project manager of Planted
Lagos, Nigeria: Agharese Oghanise occupational health, safety, and environmental sustainability expert, executive secretary of the Food & Beverage Recycling Alliance (FBRA)
Brussels, Belgium: AURIANNE BORREMANS, founder of The Butcher’s Daughter, food industry consultant
Cambridge, UK (project location: Mexico): ARLETTE GÓMEZ ORTIZ strategic visual communicator consultant, founder of A de abeja
Hawaii/San Francisco, USA: GESINA BECKERT, director of research and operations of Food for Climate League, former senior manager partnership and programme development manager of Fair Trade USA

AllIn Property Services, a distributor of thermal energy storage facilities, is the special partner of the online roundtable.

10.50–11.10 Elevenses

11.10–11.30 Announcing the results of the Symbol of Sustainability 2022 competition. The awards will be presented to the winners by president of the jury ZSUZSANNA HERMANN, in the presence of jury panel members.

11.30–12.20 Roundtable discussion with the involvement of sustainability organisations, assessing the situation from
corporate and social perspectives.

Participants of the sustainability group:
IRÉN MÁRTA, managing director of BCSDH
GERGELY HANKÓ, managing director of the Association of Environmental Enterprises (KSZGYSZ)
ESZTER HORVÁTH-HALMAI, head of corporate fundraising at the Hungarian Food Bank Association
JUDIT SZALÓKY TÓTH, public affairs manager of Coca-Cola, vice president of the Hungarian Marketing Association’s Green Chapter

The Coca-Cola Company is the special partner of the roundtable discussion.

12.20–13.20 Roundtable discussion about sustainability projects, food waste, regulations and long-term strategies, with the involvement of retailers and suppliers.

Participants of the sustainability group:
ILDIKÓ BALÁZS, co-chairman of the National Trade Association (OKSz), head of corporate affairs at Auchan
NÓRA HEVESI, head of communications at Tesco
MÁRK MACZELKA, head of communications at SPAR
GABRIEL MAKKI, vice president – sales Central Europe of P&G
BERNADETT STRASSER-KÁTAI, owner and managing director of Real Nature

Tesco is the special partner of the roundtable discussion.

13.20–14.15 Cafeteria

14.15–16.45 AFTERNOON GROUP – HOPSCOTCH
General market overview from the last year and a half, and discussing future opportunities in e-commerce and logistics,
across the whole supply chain, with presentations and roundtable discussions.

14.15–15.05 TÜNDE TURCSÁN, FMCG director of GfK – Let’s go against the PRICE-flow!
NORBERT MADAR, lead consultant of GKID Research&Consulting – Big Picture – the state of online retail market in Hungary

15.05–15.55 Participants of the e-commerce group:
LÁSZLÓ ARANY, commercial and business development director of Foodpanda
TIBOR SZÉKÁCS, CEO of Avokado
VIG ATTILA, co-owner of Kifli.hu

Playfellow: ISTVÁN KOLBERT, head of marketing of Boxy

15.55–16.45 Participants of the logistics group:
SÁNDOR BÁTKI, deputy managing director of Trans-Sped
NIKOLETTA KISS, owner and general manager of Palmsped
LÁSZLÓ RÓNAI-HORST, CEO of Mercarius

16.45–17.10 Afternoon nap

17.10–18.15 END-OF-DAY NURSERY RHYME
An exclusive interview about whys and hows, focusing on the future.
Guest: DÁNIEL JELLINEK, owner and CEO of INDOTEK Group

18.15–20.00 Free time activities, rest time

20.00–21.30 BBQ DINNER IN THE GARDEN

21.30–23.00 R-GO CONCERT, COURTESY OF ROSSMANN

Day 4 – 22 September 2022 – Thursday

8.30–9.15 ARRIVAL, FINDING A SEAT
SZILVIA KRIZSÓ leads the day’s activities

9.15–9.30 Good morning! – Counting the children

9.30–12.00 MORNING GROUP – CAPTURE THE FLAG
Macroeconomic market analysis about the last year and a half and the next eighteen months, followed by a roundtable discussion hosted by Branded Goods Association Hungary.

9.30–10.30 GYÖRGY JAKSITY, chairman of the board at Concorde – Inflation, Vacation, Recession

10.30–11.45 Brand association strategic group participants:
LÁSZLÓ BÉKEFI, general manager of Coca-Cola HBC
DR ÁGNES FÁBIÁN, managing director of Henkel, president of Branded Goods Association Hungary
ZOLTÁN FEKETE, secretary general of Branded Goods Association Hungary
PÉTER NOSZEK, CEO of Nestlé
ATTILA SÓFALVI, general manager of MARS
ZOLTÁN VENTER, country manager of Essity

11.45–12.00 Introducing the students sponsored by the Chain Bridge Foundation – ZSUZSANNA HERMANN, chair of the
board of trustees and ISTVÁN MATUS, member of the board of trustees.

12.00–13.00 Cafeteria

13.00–15.20 AFTERNOON GROUP 1 – PLAYING TAG
Presentation and roundtable discussions about the successes and hardships of hyper- and supermarkets, drugstores and discounters.

13.00–13.20 ERIK VÁGYI, managing director of NielsenIQ and ÁGNES SZŰCS-VILLÁNYI, regional leader of analytics at NielsenIQ – Price swing on the playground of inflation

13.20–14.20 Participants of the international trade group:
GABRIELLA HEISZLER, CEO of SPAR
JÁNOS DOROGI, national commercial and development director at Auchan
ZSOLT PÁLINKÁS, CEO of TESCO
FERENC SZÁSZ, business development director of Mastercard

14.20–15.20 Participants of the drugstore group:
TAMÁS ÁCS, customer development director of Unilever
ISTVÁN DOBI, owner of Dél-100
LÁSZLÓ FLÓRIÁN, managing director of Rossmann
MARIANN JÓZSA, managing director of dm

15.20–15.40 Afternoon nap

15.40–17.30 AFTERNOON GROUP 2 – “THREE BLIND MICE, SEE HOW THEY RUN”
What does brand building mean today in the FMCG market? Presentations and roundtable discussion

15.40–16.00 GÁBOR TOLNAI, head of marketing insight division at Kantar-Hoffmann – Brand Footprint 2022 The best Global and Hungarian FMCG brands

16.00–17.30 Participants of the brand building group:
ERIKA CSIKESZ, sales director of TV2 Media Group
ZOLTÁN GAZSI, managing director of Eisberg
ÉVA KULICH, commercial and marketing manager of Haladás (GoldenBurg)
SEVERUS NACSA sales and marketing director of Gallfood
BOGLÁRKA SÁNDOR-CZINA, head of sales and business development at Offerista Group
ZSUZSANNA SZAK, managing director of Henkel Consumer Brands

17.30–19.30 Free time activities, rest time

19.30–22.00 GALA DINNER, LIFETIME ACHIEVEMENT AWARD, BIRTHDAY CELEBRATIONS, STARSTORE – ÉV KERESKEDŐJE

2022 AWARD CEREMONY

22.00–04.00 LIVE MUSIC BY VEGAS SHOW BAND, COURTESY OF THE TV2 GROUP

Day 5 – 23 September 2022 – Friday

09.00–10.00 Packing up
10.00–13.15 LAST PLAYTIME
hosted by SZILVIA KRIZSÓIn the last morning iconic figures will be the speakers, to give managers food for thought before they leave for home, hopefully learning things that will be useful for them in both their daily lives and their work

10.00–11.00 DR EMIL NESZMÉLYI, who climbed Mount Everest – Everest: If all else fails
Emil Neszmélyi runs his own law firm, but at the same time also participates in expeditions; he reached this year second time the summit of Mount Everest in spite of living with asthma. He knows how to accomplish impossible missions and overcome the biggest challenges. Why is mental preparation more important than physical training, and how can these help FMCG managers in the daily battles of the business world? He will answer these questions and many others in this sixty-minute conversation.

11.00–12.00 DR LÁSZLÓ ÚJSZÁSZI-BOGÁR persuasion and influence technique expert – Science of persuasion in FMCG sector
László Bogár knows a lot of persuasion techniques through his own domestic and international research programs. He is not only an expert of the art of subliminal influence, but also a teacher. He completed his doctoral degree at ELTE University and the persuasion technique model developed in his thesis has already been taught at Dubai University since 2019. What and how to say and write so that we are more likely to achieve our goals, or to understand why we react in certain situations in a way that we would otherwise not – in countless areas of business life, we can consciously use the technical elements of persuasion that inspire our partners to make good decisions.

12.00–12.15 A quick break

12.15–13.15 FATHER FERI PÁL – Peace in a turbulent period – How shall I cope with my external and internal problems?
This isn’t the first time that Feri Pál comes to our conference, as a few years ago he was the keynote speaker, because he is a motivational speaker and mental hygiene expert. This year the conference’s programme ends with him – and not by accident!
We must adapt to a lot of changes nowadays and this makes our lives difficult. Luckily challenges and solutions always go hand in hand, even if this is hard to see at the first glance.

13.15–14.30 Cafeteria

We reserve the right to change the programme!.

Registration deadline: 1 September 2022

Registration: businessdays.hu (Click on the registration form!)

Registration form

For more information, write us an e-mailt: marketing@trademagazin.hu

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