Advertising Cake 2018: Trust in print is still strong

The 2018 advertising cake was presented on 27 February 2019 at a press conference organized by professional organizations, where Kovács Tibor, president of the MLE, presented the results of the press.

The total press market revenue in 2018 was 105,452 billion forints. This also confirms the importance of focusing to the readers for the advertisers and we can also see that print advertising segment is still a serious factor in line with the trend change.