Advertising Association: the entire communications industry can expect a decline of 148.8 billion HUF this year

By: Trademagazin editor Date: 2020. 10. 16. 11:50

According to the MRSZ Barometer survey, 55.6 billion HUF may disappear from the media market, while the entire communications industry may expect a decline of 148.8 billion HUF this year, according to a series of questionnaires from the Hungarian Advertising Association (MRSZ) and the Scores Group research institute.

The MRSZ Barometer research series, which was submitted to MTI on Friday, was launched among the key players in the industry to assess the impact of the coronavirus crisis on the communications industry and its revenues, as well as future market prospects and industry recommendations.