Advertising market overview: public space is at least as strong as social media

Public advertising is already competing for consumers’ attention from the same position as social media or the Internet, according to a nationally representative survey by JCDecaux Hungary[1], which examined the reach and perception of different advertising spaces after COVID. One in two respondents has looked into a product or service as a result of public advertising, and the latter advertising space has the strongest activation effect among the urban, young consumer segment.