Tag "reklámpiac"
BCG: Brands should pay more attention to the 50-70 age group
According to the Boston Consulting Group (BCG) research “Don’t Overlook Your Mature Consumers”, members of the 50-70 age group, contrary to popular belief, have a much greater influence on the...
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Dentsu: The advertising market may expand by 3.3 percent globally this year
The total value of global advertising spending is expected to reach 727.9 billion dollars this year, which means an increase of 3.3 percent compared to 704.9 billion dollars in the...
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The state spends the most on advertising
Contrary to earlier pessimistic expectations, the Hungarian advertising market started to grow last year – similarly to other Central and Eastern European countries. Thanks mainly to public spending. In Hungary,...
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Advertising market overview: public space is at least as strong as social media
Public advertising is already competing for consumers’ attention from the same position as social media or the Internet, according to a nationally representative survey by JCDecaux Hungary[1], which examined the...
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NMHH: the advertising market is still below the pre-pandemic levels
Compared to last year, fewer product placings were launched in the first half of the year, compared to last year, and the market is still weaker than in previous years,...
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NMHH: the proportion of new Hungarian TV commercials has doubled in the previous half year
According to a new study adopted at the last meeting of the Media Council of the National Media and Communications Authority (NMHH), the proportion of new Hungarian advertising spots increased...
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The Hungarian advertising market is expected to grow by 7 percent this year
The Hungarian advertising market is expected to grow by 7 percent this year, mainly due to the competitive sector, as 2020 is expected to be a quieter period for political...
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Advertising expenditure is likely to grow both in Hungary and at world level this year
According to a 59-country annual forecast by Dentsu Aegis Network, global expenditure on advertising will be worth USD 615.4 billion in 2020, which is 3.9 percent more than last year....
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Advertising Association: the government undermines the outdoor advertising market
According to the Hungarian Advertising Association (MRSZ), the surtax on outdoor advertisings is not compatible with the EU law and kills the advertising market. They believe that the combined effect...
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The DEFI Group and the Branded Cities Network carried out a global outdoor advertising sales agreement
The Branded Cities Network (BCN) and DEFI Group (DEFI) have entered into a selling agreement whereby each company will market and sell advertising to advertisers in a manner that complements...
Read moreThe growth of the digital advertising market is slowing
The growth of the digital advertising market decelerated in the first quarter – the statement of the Interactive Advertising Bureau (IAB) reveals. According to the data, in the first three...
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