Mastercard and Kifli.hu are planting trees as part of regional cooperation
The online supermarket is launching a campaign in Hungary for the third time, thereby supporting the goal of the Mastercard Priceless Planet Coalition: planting 100 million trees. In addition to Hungary, customers of the Rohlik Group can also support this goal in Austria and Germany.
During the first joint action of Mastercard and Kifli in September of last year, sufficient funds for the 2,000 trees set as a goal were collected ahead of time, so in November they already undertook to plant 15,000 trees. Customers who paid for their shopping with their Mastercard saved in their Kiflis profile during the campaign took part in the campaign. This significantly higher goal was quickly reached by the initiative, so 20,000 trees can already be planted with the campaign currently running. The mechanism has not changed this time either, but the most active customers will receive a special gift at the end of the sale.
The cooperation takes place under the umbrella of the Priceless Planet Coalition launched by Mastercard in 2020. During the program, the payment technology company set a goal of planting 100 million trees in the next five years, all in cooperation with its partners and climate science and forest restoration experts from Conservation International and the World Resources Institute. With the help of these organizations, Mastercard develops a global portfolio of high-quality restoration projects, highlighting those with the greatest potential for positive impact on climate, community and biodiversity. The initiative has 136 partners worldwide, including Spirit Airlines, American Airlines, or, at home, Kifli, MVM, OTP Bank or Gránit Bank.
Related news
Kifli.hu expands with exclusive Marks & Spencer products
The Rohlik Group, the parent company of the Hungarian online…
Read more >Cautious optimism: this is how domestic SMEs manage their finances and digitalize
Hungarian SMEs are planning cautiously: while the economic environment holds…
Read more >Private label products added to customers’ shopping carts at a record rate
In February, more than three-quarters of Kifli.hu customers chose from…
Read more >Related news
Márton Nagy: Retail turnover growth is currently in the 4-5 percent range
This year is the year of economic breakthrough, with growth…
Read more >Food industry sales prices rose by 6.1 percent
In February 2025, industrial producer prices exceeded those of the…
Read more >Real wages are rising, confidence is growing, retail sales are increasing
The dynamic increase in wages continued in January, Sándor Czomba,…
Read more >