Mastercard and Kifli.hu are planting trees as part of regional cooperation

During the first joint action of Mastercard and Kifli in September of last year, sufficient funds for the 2,000 trees set as a goal were collected ahead of time, so in November they already undertook to plant 15,000 trees. Customers who paid for their shopping with their Mastercard saved in their Kiflis profile during the campaign took part in the campaign. This significantly higher goal was quickly reached by the initiative, so 20,000 trees can already be planted with the campaign currently running. The mechanism has not changed this time either, but the most active customers will receive a special gift at the end of the sale.

The cooperation takes place under the umbrella of the Priceless Planet Coalition launched by Mastercard in 2020. During the program, the payment technology company set a goal of planting 100 million trees in the next five years, all in cooperation with its partners and climate science and forest restoration experts from Conservation International and the World Resources Institute. With the help of these organizations, Mastercard develops a global portfolio of high-quality restoration projects, highlighting those with the greatest potential for positive impact on climate, community and biodiversity. The initiative has 136 partners worldwide, including Spirit Airlines, American Airlines, or, at home, Kifli, MVM, OTP Bank or Gránit Bank.