Breakfast culture

As part of a recently announced collaboration, premium Italian coffee brand Caffè Vergnano (exclusively distributed by Coca-Cola HBC Magyarország) and bakery chain Félegyházi Családi Pékség held a joint press event at the Budapart Piknikség in Budapest.

This article is available for reading in Trade magazin 2024/12-2025/01

The two companies see great development potential in the HUF 280bn Hungarian baking market, where they are now jointly promoting breakfast culture. //