Research by Reacty: A year in the life of e-commerce

We ordered online more often in the past year, we paid cashlessly, we had it delivered by courier and the most popular category was clothing, but there was also a high demand online for small and large household appliances, reacty digital’s annual e-commerce consumer research revealed. The proportion of Hungarians aged 18-79 who shop online at least once a week has doubled from 6% to 12% in two years. There is some reversal in cash turning compared to 2020, but the proportion of people who prefer cash-only solutions still appears to be stabilising at a lower level than in previous years.