Rally for Hungarian food – for the 18th time
The Master Good Kft. team won the 18th edition of Coop Rally. As part of the professional programme promoting quality Hungarian food production and products, this year saw the teams visit six leading food producers and distributors in the eastern part of Hungary, as well as two COOP member companies.
This article is available for reading in Trade magazin 2024/11
There were nearly 300 participants at the event, which took place on 11-12 September, and was supported by the Ministry of Agriculture, with Minister of Agriculture Dr István Nagy as its chief patron. On behalf of the ministry Dr Márton Nobilis, secretary of state for food industry and trade policy underlined at the closing event: it is a very important task of the government to increase the market share of Hungarian food products. László Pekó, chairman of the board of Co-op Hungary Zrt. thanked the suppliers and business partners who participated in the Coop Rally, whose combined sales revenue is around HUF 2,200bn in the domestic market, and together with the COOP Group they employ more than 30,000 people.
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Univer Product Zrt.
Location: Kecskemét-Hetényegyháza
Annual turnover (HUF) (2023): 46.8 bn
Well-known brands: Univer, Erős Pista, Piros Arany
Károly Molitórisz
CEO
Univer Product
“Last year was memorable for Univer in many ways: in 2023 we celebrated the 75th anniversary of our company’s foundation and we opened a new Erős Pista factory in Hetényegyháza. We are proud that we have managed to keep the company 100% Hungarian-owned for more than 75 years, and that we have been living in symbiosis with local farmers for almost 50 years”.
Márka Üdítőgyártó Kft.
Location: Felsőlajos
Annual turnover (HUF) (2023): 19.1 bn
Well-known brands: Márka, Gyöngy , Adrenalin and Kobra energy drinks
Zoltán Balog
CEO
Márka Üdítőgyártó
“In the FMCG market few companies can say that they are a 100% Hungarian, family-owned business, which owns a strong and distinctive brand with a long tradition, and where tradition and innovation are both equally important. We wish to pass on a set of values to our partners and customers with every bottle we fill”.
HUNOR COOP Zrt.
Location: Fábiánsebestyén
Annual turnover (2023) (HUF): 14 bn
Well-known brands: –
Zoltán Mészáros
president-CEO
HUNOR COOP
“HUNOR COOP ZRt. serves its customers with 35 Coop stores in 27 municipalities in two counties of Southern Hungary. The third stop of this year’s Coop Rally is our Coop supermarket in Fábiánsebestyén. This beautiful store has been renovated from more than HUF 380m, as part of the Hungarian Village Programme. The shelves of our shops are stocked with Hungarian products in almost 90%”.
Nádudvari Élelmiszer Kft.
Location: Nádudvar
Annual turnover (HUF) (2023): 20,6 bn
Well-known brands: Nádudvari
Ádám Nagy
managing director
Nádudvari Élelmiszer
“Nádudvari Élelmiszer Kft, a member of the Nagisz Group, is a 100% Hungarian-owned food manufacturing company committed to producing high quality food, using the best ingredients and the latest production technology, while also preserving traditional flavours. Several of our products have won the Value and Quality Award and the gold grade of the High Quality Food trademark”.
UNIÓ COOP Zrt.
Location: Kisgyőr
Annual turnover (HUF) (2023): 51,7 bn
Well-known brands:Nógrádi
László Tóth
CEO
UNIÓ COOP
“UNIÓ COOP Zrt. is a 100% Hungarian-owned, Miskolc-based company that is almost 50 years old. We have more than 1,800 employees and we operate 121 retail stores in Borsod-Abaúj-Zemplén, Nógrád and Heves counties, 22 of which are COOP Szuper Plusz stores. In Nógrád County we produce the popular, traditional Nógrádi crispy salts sticks at 3 locations, from which 12.6 million bags were sold in 2023”.
Borsodi Sörgyár Kft.
Location: Bőcs
Annual turnover (HUF) (2023): 48,5 bn
Well-known brands: Borsodi, Borsodi Friss, Staropramen, Coors, Miller, Stella Artois, Leffe, Hoegaarden, Guinness
Zsolt Vuleta
managing director and
commercial director
Borsodi Sörgyár
“Last year we celebrated our 50th anniversary and in this period Borsodi Brewery introduced many innovations that contributed to the development of domestic beer production, distribution and consumption culture. In response to changing consumer needs, we have expanded our portfolio, which now contains more than 20 different products”.
Ostoros Családi Pincészet
Location: Ostoros
Annual turnover (HUF) (2023):4,7 bn
Well-known brands: Ostoros, Soltész
Gergely Soltész
managing director
Ostoros Családi
Pincészet
“Ostoros Family Winery is located in the heart of the Eger wine region, where we have been committed to producing top-quality wines for generations, combining traditional winemaking techniques with modern innovations. We grow grapes on nearly 1,200ha and produce more than 8 million bottles of wine annually – Egri Bikavér, Egri Csillag and fresh, fruity wines. Our Irsai Olivér was named the best white wine in Europe at Challenge International du Vin in 2023”.
Detki Keksz Kft.
Location: Halmajugra
Annual turnover (HUF) (2023): 10,3bn
Well-known brands: Mese; Tere-Fere; Vitál; ZabÁlom
Péter Koósa
managing director
Detki Keksz
“Being the largest Hungarian-owned confectionery biscuit manufacturer, domestic production and the Hungarian market are important to us. As one of the founding members of Hungarian Product Nonprofit Kft., we have a responsibility to communicate Hungarian origins and the strength and values of community cooperation”.
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