Nielsen: the majority of the retail promotions close with losses

Food, household chemical goods and cosmetics manufacturing companies close six out of ten retail discount actions with lossses and the balance is deteriorating further – the three-year analysis of the Nielsen consumer information and knowledge services company reveals.

The money spent on trade promotions is estimated at 500 billion USD a year worldwide. The companies producing food products, cosmetics and household chemical goods often spend 20 percent of their income to sales promotional actions. An investigation revealed that last year 59 percent of the retail promotions closed with losses on the most important markets of the western world. (Nielsen)