Tag "kereskedelmi promóciók"

Nielsen: the majority of the retail promotions close with losses

Nielsen: the majority of the retail promotions close with losses
Date: 2015-06-19 11:55:10

Food, household chemical goods and cosmetics manufacturing companies close six out of ten retail discount actions with lossses and the balance is deteriorating further – the three-year analysis of the...

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Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns

Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns
Date: 2015-05-26 11:13:20

Nielsen vice president Uta Werner and senior vice president Rick Hall are the authors of a study on how to overcome obstacles that are in the way of high-efficiency promotions....

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