One-fifth of UK consumers reduce meat consumption during outbreak, The Vegan Society reveals

A fifth of UK consumers have cut down on their meat consumption during the COVID-19 pandemic, according to a survey conducted by The Vegan Society. It also found 15 percent have reduced their dairy/egg intake over the lockdown period. These figures highlight how pressures on supermarkets and consumers are changing buying behavior towards a more ethical, compassionate alternative, says the Vegan Society.

Out of those who have reduced their meat or dairy consumption, 41 percent did so due to their preferred product not being available on the supermarket shelves, while 43 percent chose to reduce their meat consumption out of concern for health, environmental or animal rights reasons, data from the study reveals.

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