Coca-Cola introduces a premium soft drink brand to the Hungarian market

After Spain, Coca-Cola’s premium beverage family the Royal Bliss, arrived to Hungary. One of the most famous young Hungarian bartenders, Ódor András, is the brand ambassador of the Royal Bliss soft drinks.

Coca-Cola introduces a HoReCa-specific premium beverage brand in Hungary: the Royal Bliss drinks are specially refined and decorated with unique graphics in elegant glass in the country. Royal Bliss debuts in Hungary just a year after its introduction in Spain, in parallel with the introduction in Austria, Italy and Switzerland.