Online Grocery Shopping Grows In Portugal In 2018: Study

Online grocery purchases in Portugal rose to 16% in 2018 from 9% in 2017, the latest data has revealed.

According to the Observatory Shopping Experience from in-Store Media, the primary reasons for choosing this medium include delivery services, punctuality, and offers and promotions.

The study also listed easy and intuitive shopping process, and the availability of fresh products as other deciding factors.

ESM