Pork campaign

Every year the Agricultural Marketing Centre (AMC) organises product tasting campaigns in stores to promote the consumption of quality pork, with strong media support. Thanks to these campaigns, pork consumption is growing rapidly and by today it has almost caught up with the ever so popular poultry.

There is demand for quality Hungarian pork in international markets too, so these products are also promoted in the shops of neighbouring countries. Since eating pork is an integral part of the nation’s culinary traditions, in the Christmas period AMC’s truck will travel round the country to offer consumers a bite of super-tasty dishes made from pork. (x)