POPAI meeting at Coca-Cola

POPAI Association members gathered at the Coca-Cola HBC Magyarország headquarters in Dunaharaszti on 9 May. Csaba Veres, in-store and event activation manager of Coca-Cola HBC was the host, who gave a guided tour to association members around the factory. Later presentations followed about the online sales and in-store digitalisation strategies of the company – the three speakers were head of e-commerce Attila Kurucz and marketing asset manager Tamás Harmati form CCHBC, and Gergő Bognar commercial director from Béflex. //