Unilever launches Knorr meal cups to attract working consumers

Knorr Three Cheese Mushroom Risotto Cups offer a creamy, flavorful blend of cheesy rice and mushrooms that will make your tastebuds dance. This offering is made with 100 percent real vegetables and has 7 grams of protein per serving.

In fact, a 2023 report found that professionals in the U.S. are 40 percent more likely to say they never stop for lunch than they were just a year prior, with other recent data revealing a majority of young professionals¹ eat snacks – rather than meals – throughout their work day.

Knorr is expanding into microwaveable cups as the Unilever-owned product aims to attract more working consumers who are too busy to grab lunch.

Knorr Rice Cups come in four flavors: Three Cheese Mushroom Risotto, Chicken Flavored Fried Rice, Garden Tomato Risotto and Fajita Rice. Its Pasta line also has three options available — Teriyaki Noodles, Spicy Korean-Style BBQ and Pad Thai. The offerings can be microwaved in 2.5 minutes or less.

The Knorr cups are the latest effort by a food brand to increase the usage occasions of its product through packaging like bowls or cups to make them portable and convenient for on-the-go individuals.

Food Dive