Italpizza Expands To Spain With Pizza Artesana Acquisition

By: Trademagazin editor Date: 2022. 11. 09. 09:26

Italian private-label frozen and non-frozen pizza producer Italpizza has acquired Spanish company Pizza Artesana Malgrat for an undisclosed sum.

Founded in 1986 and based in Malgrat de Mar, Pizza Artesana produces both frozen and fresh pizzas and is especially active in the HoReCa channel, with around 50 employees.

The acquisition is part of Italpizza’s foreign expansion plan that will allow it to be directly present in countries with significant growth margins in the pizza market.

According to Italpizza, the demand of the Spanish market is particularly dynamic, while the existing offer is at medium to low level.

The challenge for Italpizza will be to bring Spanish consumers closer to a high-quality product typical of the Italian tradition.

Commenting on the deal, the president and CEO of Italpizza, Cristian Pederzini, said that the industrial plan foresees expansion of the Spanish company’s distribution network in order to extend the availability of Italian frozen pizzas, in addition to transfer of technology to improve the production of products with special characteristics for the specific Spanish market.

He added that future strategic investments could lead to doubling of production capacity and employment levels.

ESM