PFR Influencer & Talent – Another influencer agency among ÖRT members

Influencer marketing has now become an indispensable pillar of communication strategies, which is supported not only by consumer trust in influencers, but also by the development of communication budgets, according to Reklámtorta data. The influencer is not only an “opinion leader” in name, but also creates a direct connection with consumers with his personal posts, and his published opinions about brands are important and should be followed by consumers. As their importance has grown, the credibility of the influencer has become an increasingly important expectation, and the ethics of the advertising post, including the indication of the advertising nature, has become a key issue for brands. It is essential that the actors in the relationship between the influencer and the brands, the leading agencies in the market, actively participate in the development of ethical advertising and the enforcement of the rules.

It is a great pleasure and pride for us that PFR Influencer & Talent, a leading player in the Hungarian and international market, has become a member of ÖRT, thus further strengthening the team of influencer agencies among our members. We consider it extremely important that the important players in the relationship between influencers and brands, the leading agencies of the market, are committed to developing ethical advertising practices and enforcing the rules. Through ÖRT membership, PFR Group Hungary can now directly contribute to strengthening ethical advertising practices, professional education and transparent operations – said Zsolt Gerendi, Secretary General of ÖRT.

The further development of the influencer market is of paramount importance to PFR Influencer & Talent, of which maintaining consumer trust in influencers is an essential part. I am convinced that our joining ÖRT will give new impetus to ethical and responsible influencer marketing work, emphasized Gergő Csiszár, founder and managing director of PFR Group Hungary.

“I am certain that the joining of PFR Group will contribute to ensuring that the #AdEthics program, the influencer education program that has already been successfully introduced and operating in 7 European countries, reaches domestic opinion leaders, and thus we can strengthen ethical practices in the field of influencer communication as well,” added the ÖRT Secretary General.