The new Hungarian Advertising Code of Ethics has been in effect since Friday

The Self-Regulatory Advertising Association (ÖRT) and the Hungarian Advertising Association (MRSZ) are looking forward to the addition of further professional organizations to the collection of ethical norms, which is the cornerstone of self-regulation, even after its entry into force, if they believe that they wish to adhere to the high ethical standards laid down in the Code during their advertising activities . The changes in content of the renewed Code are considerable: the text of almost every article has been modified and supplemented, and the authors have added new chapters. With the current amendment, it can be said that the new, up-to-date version of the Hungarian Advertising Code uses more detailed and sometimes stricter wording than the previous collection of norms and legal regulations. The Advertising Code, introduced in Hungary since 1981, complements the legislation, serves as a guide to the content, preparation and publication of ethical advertisements, and responds quickly and efficiently to social sensitivities while respecting consumers. The importance of a document based on professional consensus is shown by the fact that today a significant part of the advertising industry (advertisers, the media that publishes advertisements and advertising agencies) voluntarily undertakes to produce their advertisements according to the ethical standards set out in this collection of rules.